There was news this weekend that Costco chose Coke as its vendor for the food court soft drinks (https://edition.cnn.com/2025/01/24/business/costco-coke-pepsi-hot-dog/index.html). There’s obviously value in the marketing associated with being the food court vendor, e.g. having thousands/millions of people try your product. Do companies (Coke in this instance) value that marketing so highly that they’ll take a loss on the product contract itself?
submitted by /u/CNLSanders
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r/NoStupidQuestions There was news this weekend that Costco chose Coke as its vendor for the food court soft drinks (https://edition.cnn.com/2025/01/24/business/costco-coke-pepsi-hot-dog/index.html). There’s obviously value in the marketing associated with being the food court vendor, e.g. having thousands/millions of people try your product. Do companies (Coke in this instance) value that marketing so highly that they’ll take a loss on the product contract itself? submitted by /u/CNLSanders [link] [comments]
There was news this weekend that Costco chose Coke as its vendor for the food court soft drinks (https://edition.cnn.com/2025/01/24/business/costco-coke-pepsi-hot-dog/index.html). There’s obviously value in the marketing associated with being the food court vendor, e.g. having thousands/millions of people try your product. Do companies (Coke in this instance) value that marketing so highly that they’ll take a loss on the product contract itself?
submitted by /u/CNLSanders
[link] [comments]