So Meta’s come out and said there’s going to be a bunch of AI-fueled bot profiles on Facebook and Instagram. But why would advertisers pay Meta to advertise there if they’re just going to be advertising to a bunch of bot profiles? How is this in any way useful for advertisers? Why would they bother? /u/SaucyJ4ck No such thing as stupid questions

Like, Meta’s valuation is tied to the number of active accounts, but that’s ONLY because advertisers pay Meta to advertise to those accounts, and the more active accounts there are, the more people they can advertise to. If they know (because Meta’s come right out and explicitly SAID) that a significant portion of those are going to be fake profiles generated by AI, how does that help boost Meta’s valuation? Like, what’s the point of this move if it’s not helping advertisers at all, which is the main income stream for platforms like Instagram and Facebook?

Like, Meta’s valuation is tied to the number of active accounts, but that’s ONLY because advertisers pay Meta to advertise to those accounts, and the more active accounts there are, the more people they can advertise to. If they know (because Meta’s come right out and explicitly SAID) that a significant portion of those are going to be fake profiles generated by AI, how does that help boost Meta’s valuation? Like, what’s the point of this move if it’s not helping advertisers at all, which is the main income stream for platforms like Instagram and Facebook?